Yandex opens its web statistics analysis tool Metrica for general use by every website owner or webmaster. Yandex.Metrica allows customers to measure traffic, analyze user behavior and evaluate the efficiency of advertising campaigns. Solution is similar to Google analytics.
After implementing Metrica counter on their websites, advertisers can track user activity there. For example, Yandex.Direct advertisers can see if people reach an order form or any other significant page on the website. The Metrica tool creates eight groups of various reports, and for maximum acuracy, the data is updated every five minutes of time. Metrica counter is hidden from website visitors and its records are only accessible to the site`s webmaster.
Another interesting feature is alerting, Yandex Metrica is constantly monitors accessibility of the web site and is able to alert him if the site is unreachable for any reason. Alerts are sent using standard email or SMS.
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