It was crowded at Rothschild Blvd. as Tel Aviv Stock Exchange (TASE) opened the "Global View," exhibiting artistically designed globes. Thousands of people took Saturday night eve to explore the exhibition. Each globe was prepared by one of Israel's 100 leading companies listed on the TASE. Each participant is exhibiting a globe designed specifically to express the company's concept of globalization. IDB, Bank Hapoalim, Bank Leumi, Cellcom, Partner, and Strauss-Group are some of the listed Israeli companies participating in the "Global View" exhibition; in addition to the international stock exchanges, foreign members of the TASE such as Citigroup, UBS, and Deutsche Bank will also feature. Can such an event be considered social site? People interacted, exchanged comments, met. All the attributes were there. I have visited the site and noticed that each globe was signed by a company that made it and people looked down and searched for the signs commenting and passing those along ... "Clal investments" ... "Cellcom ...". Brands were recognised, or guessed it does not matter, they are more familiar now than before and in for favorable way.
This exhibition is a good example of social 2.0 the old style.
Some pictures can be found here. And if you live in Israel - it is worth a visit.
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This is a corporate blog of Comcord media. We will post updates about our activities here and share it with the net.
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